Micah Boswell — Design Leader

conscious_shell · 30 years · 126 projects · 20+ clients · 3 books

research → product → traction → organizations that ship

Also here: the essays.

About

I came up through Hardin-Simmons University in Abilene, Texas, and started practicing UX in the 1990s, before the label existed. Since then I have shipped product across finance, telecom, healthcare, retail, and government — through 126 projects and a couple of eras of the web.

Today I run a small design practice focused on three things: leading product design engagements, advising teams that want design to drive outcomes, and mentoring the next generation of senior designers.

name = "Micah Boswell" · title = "Design Leader" · practicing_since = "1990s" · studied = "Hardin-Simmons University" · based = "earth / remote" · output = "product · research · leadership" · fuel = "yerba mate"

Impact

126 products shipped   47 designers mentored   $300K+ hardware savings   48% error reduction

Projects by decade — 00s: 18 · 10s: 54 · 20s: 54. Discipline mix — product design 92%, design leadership 88%, UX research 85%, strategy 78%.

Selected work

  • AT&T Product Design

    Product Design · AT&T · Product Design, UX, Enterprise

    Introduced AI design processes to the product design group and prototyped the agentic model for network operations: agents that provision, diagnose, optimize, and decommission, each showing its evidence and waiting for a person before it acts. Redesigned DNI Portal diagnostics to surface underused hardware, saving $300K+ through targeted decommissioning, and built VLAN migration and triage tools that cut resolution from weeks to minutes. Patent pending for a visual network designer that unifies global, topology, and circuit views in one interface.

  • NetBond SDCI prototype

    Prototype · AT&T · Agentic AI, Cloud Platforms, TypeScript, Prototype

    React and TypeScript functional-ideation prototype for Software-Defined Cloud Interconnect. Secured roadmap approval with an executive prototype. Framed an agentic model for network operations (agents that provision, diagnose, optimize, and decommission) and prototyped its NetBond agent: it shows its evidence, proposes a fix, and waits for the customer. Auto-resolve is off by default.

  • Cloud networking portal assistant

    Prototype · AT&T · Agentic AI, Conversational UX, Prototype

    Prototype assistant for a cloud networking portal. It answers from live data, knows the current screen, previews each change with Do it and Cancel buttons, runs the same command a person would, and keeps approvals in a plain-language audit trail. Wrote the design spec for plugging another AT&T team's assistant into every screen.

  • Cloud Network Designer

    Product Design · AT&T · Cloud Platforms, Visualization, TypeScript, Patent pending

    Visual network designer unifying Global, Topology, and Circuit views of an enterprise network in one interface, built to replace a patchwork of five to eight separate tools. Drag-and-drop topology canvas, world map with connection arcs, circuit-level device panels, PDF export. Patent pending (AT&T). React and TypeScript.

  • Agentic video pipeline

    Product Design · AT&T · Agentic AI, Video, Remotion, Claude Code

    Claude Code skill (film) plus toolkit (filmkit) that scripts, narrates with ElevenLabs, captures, animates with Remotion, scores, and masters narrated product films. AT&T brand standards (Aleck Sans, Flywheel tokens, the approved icon set, the sonic sting) ride as a switchable profile, with automated gates on every cut including a transcript check of narration against the script. Four films delivered in September 2026, including an AT&T executive film.

  • Insight Engine

    Product Design · AT&T (POC on my own stack) · LLM Tooling, Research Ops, Supabase, Evals

    Proof of concept that turns a qualitative UX-research archive into something a product manager can ask. Claude extracts candidate findings with a verbatim quote, a citation, a confidence rating with a written reason, and tags. A researcher approves, edits, or rejects every candidate before it becomes a published insight. Questions get a synthesized answer with inline citations, a confidence level, and the gaps it did not cover, and the system says it has no coverage rather than inventing one. Next.js, Supabase with pgvector, Playwright suites, a 26-question eval set. Handed to AT&T's Power Platform team in July 2026.

  • Helen (vault-daemon)

    AI Engineering · Independent · Agentic AI, MCP, TypeScript, Automation

    My personal operations agent and the identity every Claude session on my machine runs as. A TypeScript MCP server with 71 registered tools, run as a launchd service over HTTP so sessions share it: session memory and open threads, a 1,200-file Obsidian vault searchable by substring, theme, or local embeddings, mail across four IMAP accounts, iMessages, Apple Notes, GitHub, Dropbox, a photo vision index, drafts written to the vault for review, posting to a Facebook Page and X by API. Backs 21 scheduled tasks behind human gates.

  • Roots

    AI Engineering · familyroots.center · Agentic AI, Next.js, Genealogy, Stripe

    Paid family-history product with an AI family historian built on Claude inside a Stripe subscription, with tests for the privacy of the AI's family context, and a 13-agent research workflow (blind researchers by record type, adversarial verification per fact, a judge) that scored 93/100 against a DAR-accepted lineage record.

  • Pen & Paper curation agent

    AI Engineering · penpaperandink.app · Agentic AI, Editorial, Supabase, Japanese

    Daily autonomous curation agent for a fountain pen, paper, and ink almanac. It verifies stale entries, researches new ones, and publishes in English and Japanese only after gates: every field needs a source URL plus a verbatim quote, performance fields need two independent sources, holds are respected, and a daily digest reports every action. A citation radar tracks how AI assistants answer and cite questions in its niche.

  • chart-color-audit

    AI Engineering · npm and the MCP Registry · Accessibility, Open source, MCP, TypeScript

    Open-source accessibility audit for chart color palettes: WCAG non-text contrast, Machado 2009 color-vision-deficiency simulation, and OKLab delta-E separation. One engine with four faces: API, CLI, CI gate, and an MCP server listed in the official MCP Registry. TypeScript, on npm.

  • Chart Color System

    AI Engineering · Independent · Data Visualization, Accessibility, MCP, TypeScript

    Web builder, npm package, and public MCP server for chart color: a solver and audit for categorical, sequential, and diverging palettes, checked against WCAG 2.2 non-text contrast, color-blind simulation, and grayscale, with honest pass and fail badges.

  • GP Sailing

    AI Engineering · gpsail.net · Sports data, MCP, React, Automation

    Season tracker for the F50 foiling catamaran circuit: venues, race-by-race standings, team profiles, and performance data, kept current by scheduled data syncs. A public MCP server at mcp.gpsail.net exposes the schedule and standings to AI assistants, with contract tests against the live endpoint.

  • Job-application agent

    AI Engineering · Independent · Agentic AI, Automation, Playwright, Python

    Daily job-application pipeline run as an agent with a human gate: discovers roles across boards and aggregators, vets companies, tailors the resume and cover letter from a claims bank where every line must trace to a verified fact, fills application forms in a dedicated browser profile, and parks anything only I may answer. Python and Node with Playwright.

  • Retro OS resume

    Product Design · Independent · Vanilla JS, Retro UI, Resume

    Interactive resume styled as six classic operating systems (System 7, Mac OS 9, Windows 3.1, Windows XP, Mac OS X, BeOS) in a single HTML file with no framework and no build step. Period boot sequences, draggable windows, After Dark tribute screensavers, and a test that keeps its facts aligned with the shared registry.

  • Product Value Engine

    Prototype · Independent prototype · LLM Tooling, Sales Enablement, Supabase, Prototype

    Prototype sales enablement tool built on my own stack with AT&T Business as the modeled catalog: a quick value-prop generator, a product value lab with segment-fit scoring, a personas hub, AI responses to competitor claims, an ROI analyzer, battlecards, and AI roleplay practice against generated buyer personas. React, TypeScript, Supabase, Gemini.

  • API Concierge

    Prototype · Independent prototype · Conversational UX, LLM Tooling, TypeScript, Prototype

    Prototype chatbot interface for configuring network topology and API settings through conversation, with Azure settings management and JSON configuration export. React, TypeScript, Tailwind.

  • Service Assurance

    Prototype · Independent prototype · Observability, Lovable, TypeScript, Prototype

    Prototype service assurance console built with Lovable and refined by hand: observability views and incident triage flows for network services. TypeScript.

  • Deserve Mobile

    Product Design / UX · Deserve · Mobile, Fintech, UX

    Shaped the mobile product experience for a modern credit card platform focused on financial inclusion for students and new-to-credit users.

  • Treverity — Design Partner

    Design Partner · Treverity · Design Leadership, Product, Systems

    Built the design practice from zero: product vision, research rituals, and the systems that let engineers ship with confidence.

  • Treverity Design Library

    Design Ops · Treverity · Design Ops, Design Systems

    Unified component library and design tokens across web and mobile — cut handoff time roughly in half and standardized accessibility.

  • Treverity KPI Builder

    Product Design · Treverity · Data, Product Design, B2B

    A flexible canvas for operators to compose, compare, and share KPIs without waiting on an analyst.

  • Treverity Icon Archive

    Icon Design · Treverity · Icon Design, Visual

    A cohesive 400+ icon system designed for clarity at 16px and expressiveness at 64px.

  • Home Service Plus

    Service Design · HSP · Service Design, Research

    Mapped the end-to-end homeowner journey and redesigned the dispatch experience around the technicians actually doing the work.

  • Acumen Customer Website

    Product Design · GE Nuclear · Product Design, Web

    Rebuilt the customer portal around real account tasks — replacing a brochure site with a tool customers actually use.

  • GE Nuclear — Fortran Unification

    UX Consultant · GE Nuclear · Design Systems, Enterprise, Energy

    Proposed and led the unification of hundreds of legacy Fortran applications into role-based dashboards, shipped as the Acumen platform. One source of truth where there had been hundreds. Error rates fell 48%, with federal nuclear compliance preserved throughout.

  • Acumen

    Product Design · GE Nuclear · product_design, strategy, ux

    End-to-end product design for the Acumen platform — strategy, flows, and visual system.

  • US Mint — Omnichannel Strategy

    UX Strategy · US Mint · Strategy, Omnichannel

    First persona-driven e-commerce strategy for a government retailer. Five buyer personas aligned retail, web, and collector channels around a single customer model. Cart abandonment fell 31%. Revenue rose 20%.

  • Dell Technologies — UX Strategy

    UX Strategy · Dell · Strategy, Enterprise

    Set the UX direction for enterprise product lines, building the research cadence that fed product roadmaps.

  • Real Sugar Soda

    Brand Strategy & Design · Real Sugar Soda · Brand, Identity

    Brand strategy and identity system for a craft soda company — retail-ready from day one.

  • Broadlane

    Creative Direction · Broadlane · Creative Direction, Brand

    Creative direction across digital and print for a national healthcare supply-chain company. Brand Overhaul of the Year, 2010.

  • PCG for Schools

    Product Consulting · PCG · consulting, education, product_design

    Product consulting for PCG's education platform serving public school districts.

  • Sweet Frenzy

    Brand Strategy · Sweet Frenzy · brand, strategy, identity

    Brand strategy and identity system for a confectionery e-commerce venture.

Engagements

  • AI Adoption Teardown

    Your pilot works. Nobody uses it. Two weeks inside a stalled AI pilot to find out why the humans are not adopting it. Most pilots fail on interaction design and workflow fit, not on the model. I map where people drop off, redesign the interaction model, and hand your engineering team a path they can build.

    2 weeks, fixed scope · $18,000 fixed · One engagement per month
  • Advisory Retainer

    Design direction for teams shipping AI without a design leader. Ongoing advisory for teams building AI products. Roadmap direction, review of agent UX before it ships, and mentoring for the designers and engineers doing the work. Usually follows a teardown.

    4-6 hrs/week, 3-month minimum · $6,000/month · Two concurrent, selective

Services

  • Strategic Consulting

    Leverage 20+ years of shipping product to pressure-test direction, sequencing, and the org work that makes design land.

  • Product Design

    From discovery research through launch and post-launch measurement — design that survives contact with production.

  • Mentorship

    One-on-one coaching for product, UI, and UX designers ready to move into senior and leadership roles.

Recognition

  • Move Faster Award for AI Design Leadership

    AT&T · 2026
  • Act Boldly Award

    AT&T · 2023
  • Brand Overhaul of the Year

    Broadlane · 2010
  • Best Speaker

    Ignite · 2012

Publications: A Guide to Data-Driven Design (Book) · 50 COVID Haiku Epiphanies (Poetry) · Girl Clown (Film (Producer))

Certifications

  • Artificial Intelligence: Strategy and Governance

    Cornell University (eCornell) · 2024
  • Machine Learning: Strategy and Application

    Cornell University (eCornell) · 2024
  • AI Product Management

    Cornell University (eCornell) · 2024
  • Digital Transformation

    Cornell University (eCornell) · 2024

Testimonial

“He is always ready to discuss the pros and cons of various strategies or designs and work with you.”

— Tali Swann-Sternberg · Google

Contact

Reach Micah Boswell through the contact form at conscious-shell.com/#contact or on LinkedIn. His personal page, with every profile that is his, is micahboswell.com.


conscious_shell — always in progress since 2000. © Micah Boswell.