Treverity Icon Archive

Icon Design

Treverity Icon Archive

Icon Design

Treverity Icon Hero Image
Treverity Icon Hero Image

Year

2018

Client

Treverity

Role

Icon Designer | User Research

Creating a large icon library for Treverity was, without a doubt, one of the most challenging yet rewarding projects I've embarked upon in my career. This endeavor required not just my skills as a designer but also demanded a deep dive into the specialized utilities industry, where the standard, generic icons quickly proved insufficient for our unique application needs. Reflecting on this journey, it's clear that the process was as much about understanding and innovation as it was about design.

Deep Industry Immersion

The initial step into the unknown waters of the utilities sector was both intimidating and exhilarating. To create icons that were not only visually appealing but also meaningful and intuitive for Treverity's user base, I had to immerse myself in the industry. This meant countless hours spent learning the intricacies of utilities operations, speaking with field experts, and understanding the daily workflows of the end users. This deep dive was crucial—it was the foundation upon which the entire icon library would stand.

Crafting Conceptual Models

The challenge of distilling complex, industry-specific functionalities into simple, recognizable icons was immense. Each icon had to encapsulate an object-action pair that was immediately understandable, yet nuanced enough to convey the right information. Achieving this required a balance of creativity and restraint; each design iteration was a lesson in symbolism and abstraction. I found myself constantly sketching, discarding, and refining ideas, striving for that perfect blend of clarity and specificity.

Ensuring Consistency and Scalability

Maintaining a cohesive look and feel across the entire icon set was like conducting an orchestra—every element had to be in harmony, yet stand out for its unique contribution. Decisions on line weight, curvature, and perspective had to be meticulously planned and adhered to, ensuring that the icons not only looked unified but could also be easily scaled or expanded as Treverity's application grew and evolved. This foresight was crucial in creating a library that was not just functional for today but adaptable for the unforeseen needs of tomorrow.

The Iterative Process of User Testing

Perhaps the most humbling yet enlightening part of this journey was user testing. Presenting the icons to actual users from the utilities sector and witnessing their reactions firsthand was a grounding experience. It highlighted discrepancies between my designer's assumptions and the users' reality. This feedback loop, filled with iterations and sometimes back-to-the-drawing-board moments, was invaluable. It drove home the importance of designing with empathy, reminding me that the true test of an icon's effectiveness lies in its ability to communicate with the intended audience.

Championing Accessibility

Integrating accessibility into the icon design process was not just a regulatory requirement but a moral imperative. Ensuring that each icon was legible, distinguishable, and accessible to users with varying abilities added another layer of complexity to the project. This meant considering color contrasts, sizes, and even alternative text descriptions, ensuring that the icon library was inclusive and usable by everyone, reflecting Treverity's commitment to diversity and inclusion.

In reflection, the project to create a comprehensive icon library for Treverity was more than just a design task; it was a profound learning experience that pushed the boundaries of my understanding and skills as a designer. It was a journey marked by challenges, learning, and growth, underscoring the significance of empathy, rigorous research, and user-centric design in crafting digital tools that serve and empower their users. This project has not only shaped the way I approach design but also deepened my appreciation for the power of visual communication in specialized industries.


Always open for brainstorming and consulting services.

Always open for brainstorming and consulting services.