AT&T

Product Design | UX | UI | Service Design

AT&T

Product Design | UX | UI | Service Design

AT&T Sample
AT&T Sample

Year

2024

Client

AT&T

Role

Senior Design Lead

Situation:

I joined AT&T as a subject-matter expert on Lifecycle Dashboards to spearhead the product redesign of the Multi-Cloud NAAS Platform and to strategize and design an API Product Portal. The challenge was to innovate and improve these platforms to better serve both prospective and current customers.

Task:

My tasks included leading the product redesign of the Network Topology Platform and formulating the strategy and design for an API Product Portal. This involved treating APIs as digital products and coordinating across disparate teams—ranging from Marketing to Network Infrastructure—to create a unified user experience. Additionally, I was responsible for enhancing the usability and cloud integration (Azure, AWS, Google Cloud) of the Topology Management portal.

Action:

To achieve these goals, I led the ideation process, emphasizing APIs as digital products, and managed a collaborative effort among diverse teams to ensure a cohesive experience for users. I worked closely with Subject Matter Experts to redesign the Topology Management portal, focusing on its ease of use and integration capabilities. My leadership was instrumental in establishing the vision for the API portal and continuing the success of the Topology Platform through user research, brainstorming sessions, wireframe design, and the creation of a design library.

Result:

Although the API portal is still under development, my leadership has clearly defined its vision. The Topology Platform has seen continued success due to my contributions, including a significant achievement where a network decommissioning project led to a savings of $300 million and a 6-month reduction in completion time, thanks to a new feature I designed. This demonstrates the impact of strategic design and leadership in transforming and improving technology platforms.

Always open for brainstorming and consulting services.

Always open for brainstorming and consulting services.