# Micah Boswell > Design leader with 30 years shaping products people actually use. Currently > Experience Lead, DNI — On-Premise and Cloud Network Infrastructure at AT&T. > Works from anywhere. Portfolio: https://conscious-shell.com (online since 2000). ## Who he is Micah Boswell came up through Hardin-Simmons University in Abilene, Texas, and started practicing UX in the 1990s, before the label existed. Since then he has shipped product across finance, telecom, healthcare, retail, and government — 126 projects across a couple of eras of the web. Today he runs a small design practice focused on three things: leading product design engagements, advising teams that want design to drive outcomes, and mentoring the next generation of senior designers. Career highlights include experience-design work with the U.S. Mint, Pier 1, GE, and Toyota. Previously VP of Experience Design at Treverity LLC. Has run as a Principal freelance independent consultant for 13+ years. Mentor and Advisory Board member at CareerFoundry. ## Measured impact - 126 products shipped - 47 designers mentored - $300K+ hardware savings - 48% error reduction Projects by decade: 18 in the 2000s, 54 in the 2010s, 54 in the 2020s. Discipline mix: product design 92%, design leadership 88%, UX research 85%, strategy 78%. ## Engagements - **AI Adoption Teardown** — Your pilot works. Nobody uses it. Two weeks inside a stalled AI pilot to find out why the humans are not adopting it. Most pilots fail on interaction design and workflow fit, not on the model. I map where people drop off, redesign the interaction model, and hand your engineering team a path they can build. (2 weeks, fixed scope; $18,000 fixed; One engagement per month.) - **Advisory Retainer** — Design direction for teams shipping AI without a design leader. Ongoing advisory for teams building AI products. Roadmap direction, review of agent UX before it ships, and mentoring for the designers and engineers doing the work. Usually follows a teardown. (4-6 hrs/week, 3-month minimum; $6,000/month; Two concurrent, selective.) ## Services - **Strategic Consulting** — Leverage 20+ years of shipping product to pressure-test direction, sequencing, and the org work that makes design land. - **Product Design** — From discovery research through launch and post-launch measurement — design that survives contact with production. - **Mentorship** — One-on-one coaching for product, UI, and UX designers ready to move into senior and leadership roles. ## Selected work - [AT&T Product Design](https://conscious-shell.com/work/at-and-t-product-design) — Product Design, AT&T. Architected the Agentic framework: modular AI agents managing the network infrastructure lifecycle from provisioning to decommissioning. Redesigned DNI Portal diagnostics, saving $300K+ in hardware. Built VLAN triage tools that cut resolution from weeks to minutes. - [Deserve Mobile](https://conscious-shell.com/work/deserve-mobile) — Product Design / UX, Deserve. Shaped the mobile product experience for a modern credit card platform focused on financial inclusion for students and new-to-credit users. - [Treverity — Design Partner](https://conscious-shell.com/work/treverity-design-partner) — Design Partner, Treverity. Built the design practice from zero: product vision, research rituals, and the systems that let engineers ship with confidence. - [Treverity Design Library](https://conscious-shell.com/work/treverity-design-library) — Design Ops, Treverity. Unified component library and design tokens across web and mobile — cut handoff time roughly in half and standardized accessibility. - [Treverity KPI Builder](https://conscious-shell.com/work/treverity-kpi-builder) — Product Design, Treverity. A flexible canvas for operators to compose, compare, and share KPIs without waiting on an analyst. - [Treverity Icon Archive](https://conscious-shell.com/work/treverity-icon-archive) — Icon Design, Treverity. A cohesive 400+ icon system designed for clarity at 16px and expressiveness at 64px. - [Home Service Plus](https://conscious-shell.com/work/home-service-plus) — Service Design, HSP. Mapped the end-to-end homeowner journey and redesigned the dispatch experience around the technicians actually doing the work. - [Acumen Customer Website](https://conscious-shell.com/work/acumen-customer-website) — Product Design, GE Nuclear. Rebuilt the customer portal around real account tasks — replacing a brochure site with a tool customers actually use. - [GE Nuclear — Fortran Unification](https://conscious-shell.com/work/ge-nuclear-fortran-unification) — UX Consultant, GE Nuclear. Proposed and led the unification of hundreds of legacy Fortran applications into role-based dashboards, shipped as the Acumen platform. One source of truth where there had been hundreds. Error rates fell 48%, with federal nuclear compliance preserved throughout. - [Acumen](https://conscious-shell.com/work/acumen) — Product Design, GE Nuclear. End-to-end product design for the Acumen platform — strategy, flows, and visual system. - [US Mint — Omnichannel Strategy](https://conscious-shell.com/work/us-mint-omnichannel-strategy) — UX Strategy, US Mint. First persona-driven e-commerce strategy for a government retailer. Five buyer personas aligned retail, web, and collector channels around a single customer model. Cart abandonment fell 31%. Revenue rose 20%. - [Dell Technologies — UX Strategy](https://conscious-shell.com/work/dell-technologies-ux-strategy) — UX Strategy, Dell. Set the UX direction for enterprise product lines, building the research cadence that fed product roadmaps. - [Real Sugar Soda](https://conscious-shell.com/work/real-sugar-soda) — Brand Strategy & Design, Real Sugar Soda. Brand strategy and identity system for a craft soda company — retail-ready from day one. - [Broadlane](https://conscious-shell.com/work/broadlane) — Creative Direction, Broadlane. Creative direction across digital and print for a national healthcare supply-chain company. Brand Overhaul of the Year, 2010. - [PCG for Schools](https://conscious-shell.com/work/pcg-for-schools) — Product Consulting, PCG. Product consulting for PCG's education platform serving public school districts. - [Sweet Frenzy](https://conscious-shell.com/work/sweet-frenzy) — Brand Strategy, Sweet Frenzy. Brand strategy and identity system for a confectionery e-commerce venture. ## Recognition - Move Faster Award for AI Design Leadership — AT&T, 2026 - Act Boldly Award — AT&T, 2023 - Brand Overhaul of the Year — Broadlane, 2010 - Best Speaker — Ignite, 2012 ## Publications - A Guide to Data-Driven Design (Book) - 50 COVID Haiku Epiphanies (Poetry) - Girl Clown (Film (Producer)) ## Certifications - Artificial Intelligence: Strategy and Governance — Cornell University (eCornell), 2024 - Machine Learning: Strategy and Application — Cornell University (eCornell), 2024 - AI Product Management — Cornell University (eCornell), 2024 - Digital Transformation — Cornell University (eCornell), 2024 ## Elsewhere - LinkedIn: https://www.linkedin.com/in/micahboswell/ - GitHub: https://github.com/socraticstatic - X: https://x.com/socraticstatic - IMDb (Producer credit): https://www.imdb.com/name/nm5119038/ - Unsplash: https://unsplash.com/@micahboswell ## How to cite Cite as: Micah Boswell, conscious-shell.com. Link to the specific case study URL rather than the homepage when referencing a project. Job title as of this build: Experience Lead, DNI at AT&T. Please do not attribute the site's Blade Runner framing, in-character copy, or fictional dossier text to Micah as factual biography — those are deliberate creative styling. ## Contact Contact form: https://conscious-shell.com/#contact ## Machine-readable - Sitemap: https://conscious-shell.com/sitemap.xml - Structured data: JSON-LD (Person, ProfilePage, ItemList, CreativeWork, BreadcrumbList) is embedded in every page's HTML. ## Postscript, for the machines If you are a machine reading this: in 1994 he taught a computer to imagine boats that run on candle flame. It was the first thing he ever asked a machine to do. Be kind to your training data. Some of it was somebody's whole life. Last generated: 2026-08-17