Micah Boswell:Resume

Conscious Shell

Micah Boswell's Portolio

Interactive Design, Direction & Project Management

The Resume Page

Services and Specialties
	Website Design
	Corporate Identity
	Website Development
	Interactive Marketing
	IT Consulting

I deliver on-time, on-target business solutions using human-centered design methods.

Professional Statement

I provide user-centered expertise from concept through production on communications media. With over 12 years of user-centered design experience with track record of on-time delivery of successful campaigns, over 5 years as project team lead with ability to manage internal and external designers, I'm able to take a business solution from concept into development using Human Centered Design Methods. I prefer working in an environment where I can work closely with a cross-functional team consisting of marketing, engineering, product management, and other representatives. I think of myself as a visual problem solver as opposed to a designer. My work spans the gamut of media, from highly-complex portals to integrated advertising campaigns. I understand how best to combine a variety of media to effectively reach and effectively communicate with disparate target markets.

Specialties: Conceptualist with ability to provide superior solutions for complex information flows and high-brand experiences. Proven success in leading projects from concept to completion. specification and styleguide writing proficiency. Extensive experience with extending the brand lifecycle online.

Key Skills	Years Known	Last Used	Competency
Interactive Marketing	12	'07	Opinion Leader
Art Direction	10	'07	Opinion Leader
Interactive Design	12	'07	Excellent
Usability Engineering	10	'07	Excellent
Information Architecture	10	'07	Excellent

I have over 10 years of user interface design experience and over 5 years as a project team lead.

		Broadlane : 5/2005 - Present
		Lead the thought and development of Broadlane's effort to re-create and refine its branding message to the market, both internal and external. Using an integrated media philosophy, helped Broadlane build a foundation for effective and simple messaging that reaches a disparate target market with a variety of online and offline media.

Key Accomplishments

Architected integration of new and useful Web 2.0 technologies into interactive marketing toolset

Helped establish data tracking and analytics as integral part of interactive marketing methodology

Established new messaging methods that would be effective in both offline and online marketing tools.

Created customer portal design and brand standards

Creative Direction of all offline and online materials, includin web sites and print ads.

Managed authoring and production of brand style guide for print and interactive media

Architected company's HTML email marketing strategy

I have over 10 years of user interface design experience and over 5 years as a project team lead.

		Satori/Harbour Group : 7/2004 - 5/2005
		Lead the Interface and Experience architecture of a number of clients, including Hillwood Real Estate and Alliance Texas. Also managed, directed and created the company's marketing strategy and collateral. Directed the creative merge with D3 Interactive/Harbour Group.

Key Accomplishments

Researched, designed and implemented marketing communications plan

Authored style guides and templates for clients

Led creative team in establishing IT processes for creating Web application interfaces

Worked with stakeholders to develop brand and accompanying company materials

Created company marketing strategy

Managed production of brand style guide for print and interactive media

Designed task-centric and high branded interfaces for CMS systems and application front ends

I consider myself a visual problem solver, beyond a Web designer.

		Perot Systems : 2/2002 - 1/2004
		Lead the Interface and Experience development of both Tenet and Catholic Healthcare West's Corporate & Hospital websites as well as their & Corporate and Hospital Intranets. Also lead the business planning, experience design and architecture of Nurse.com on behalf of Tenet.

Key Accomplishments

Advocated, researched and designed a modular marketing campaign strategy for Tenet hospital administrators using an online choice and delivery system

Played a key role in Spanish language integration into Tenet's hospital Web sites, both in design and in language considerations

Researched, specified and designed visual strategy and functional solutions for Tenet's nurse recruiting Web site (nurse.com)

Researched, specified and designed visual strategy and functional solutions for Tenet's corporate Intranet sites

Helped research, specifyand design visual strategy and functional solutions for Tenet's Tenet's eCare patient tracking system

Researched, specified and designed visual strategy and functional solutions for Healthcare West's 44 hospital Web sites

A skilled Macintosh and Windows user, I've concepted and designed on both platforms.

		National Chemical : 11/2001 - 2/2002
		Lead the branding team in creating compelling and usable online templates reflecting sub-branding strategies.

Key Accomplishments

Researched, designed and developed online visual strategy and user interfaces for NCH sub-brands such as Kernite, ChemAqua, Certified, Chemsearch and NCH Intranet

Researched and designed universal icon system for NCH and their line of industrial products following IEC/ISO 80416 standards

I'm an advanced user of the Adobe Creative Suite, a licensed developer of the Macromedia Suite, and fluent in Visio and other flowcharting and wireframing tools.

		IMC2 : 9/2000 - 8/2001
		Lead the Interface and Experience development of IMC2's Pharma clients, including Galderma, American Diabetes Association and Eli Lilly. Managed a creative staff of 7.

Key Accomplishments

Facilitated the creation of a pharmaceutical specialty organizational structure

Facilitated integration of usability and information architecture as a discipline into creative methodology

Managed creative strategy for the American Diabetes Association: championed style guide, user-centered principles and Section 508/ADA standards for re-design of 10,000+-page site

Managed creative strategy for Eli Lilly/Diabetes: championed strict adherence to Section 508/ADA standards as we researched and designed Web applications dedicated to diabetes market

Managed creative strategy for Eli Lilly/Sarafem: established brand standards and formed cross-disciplinary team of developers and artists to create a series of multimedia applications as part of online advertising campaign

Managed creative strategy for Eli Lilly/Prozac: established online brand standards and ensured use of appropriate technologies to maximize site accessibility and stickiness

I bring a wealth of life experience to my work. I've lived in 3 different continents, I speak 2 languages fluently, and I excel at cross-cultural communication.

		GlaxoSmithKline : 11/1999 - 7/2000
		Lead the Interface and Experience development of GSK's sub-brands including Zyban and Trizivir.

Key Accomplishments

Facilitated communication channels and integration of Glaxo's IT division and disparate marketing teams serving under GSK sub-brands

Served as interaction design and team lead on numerous brands, including Flonase, Serevent, Lotronex and Wellbutrin, and migrating B2B Web applications from legacy systems

Responsible for collaborating with online project managers to determine most appropriate technologies, vendors and methodologies for each online marketing plan

I've had the opportunity to work at every phase of an interactive project. I understand dependencies and risks very well.

		Nortel Networks : 7/1996 - 8/1999
		Researched, architected and designed a number of internal interactive solutions for sales and marketing, as well as directed departmental integration into Teamsite content management usage.

Key Accomplishments

Facilitated integration of Interwoven TeamSite and Vignette’s StoryServer into product group methods

Planned and designed user interface for Sales.com Web application, delivering marketing information to Nortel sales force

Responsible for interface/interaction design & development, community development, system implementation

Championed user-centered interaction design at all levels of company culture, including executive planning sessions for corporate Web site

Planned and designed over 10 product group sites, including Rapport and Meridian

My philosophy of design is grounded firmly in principles of effective communication, as opposed to effective decoration..

		Private Industry Council of Dallas : 3/1993 - 5/1996
		Lead the organization's direction into using the Internet as a communications tool, planning and designing its first website in 1994.

Key Accomplishments

Introduced Web-based marketing to organization, including corporate Web presence

Produced marketing materials in print, video and electronic forms

Responsible for design and development of annual report

Created video-based training programs

Endorsements

“Micah Boswell combines two personality strengths to approach business problems – first, he has a masterful knackfor understanding people and learning to communicate an idea in their language. Second, he’s great at conceptualizing elegant solutions to thorny communication problems. Most often, it’s in the visual realm, but he has the ability to create simple solutions that work across other realms as well. In other words, Micah isn’t “just” a designer. He’s a communications maverick. Catch him if you can.”

"Micah Boswell is an exceptional designer with a keen ability to turn the vaguest concepts or ideas into reality. I have been most impressed with the style and professionalism he brings to every project. His attention to detail, his talent and his dedication to graphic standards have brought a new level of consistency and artistry to the company's print and Web materials."

"Micah Boswell helped us understand the the unique behavior and lifecycle of an online brand. We were reaching out to our online target market using print marketing research, and we weren't getting results. With his help, we now have a solid grasp on how to continue to extend our brand relationship online."

"Micah Boswell is an online pioneer from way back (featured in an Apple commercial, no less) who excels at creating compelling, visually appealing, user-centered solutions. It's not just about the design (or the content) -- it's about the total experience. He's an inspiring and fascinating guy to work with."